SUMMARY OF QUALIFICATIONS
Communications ~ Strategy ~ External Relations
French ~ English ~ Dutch ~ Mandarin Chinese
Communications ~ Strategy ~ External Relations
French ~ English ~ Dutch ~ Mandarin Chinese
Dynamic, results-driven Communications Specialist, supplemented by recent 1st-tier MBA • International background working for television and Internet • Deep knowledge of issues related to political and global news • Editorial creativity and strong presentation skills • Expert in developing and leading effective campaigns to create awareness, support and drive changes in attitudes and policy • Experienced in representing organizations with tact and diplomacy, and managing potentially volatile situations • Named “Foreign Expert of the Year” by China Central Television • Superior interpersonal and communication skills • Fluent in English and French, conversant in Dutch and Mandarin Chinese, familiar with Spanish • Proven ability to engage agencies, organizations, and businesses with diverse perspectives in issues of common concern • Thrives in high-pressure positions requiring concentrated action along multiple fronts
AREAS OF EXPERTISE ~ PROFESSIONAL STRENGTHS
Communications Strategy
* Accustomed to adapting messages to respect other cultures and sensitivities.
* Helped to launch two new media outlets.
* Participated in developing and implementing communications plan for PR, media, and advertising for bilingual Web site focusing on politics in Belgium and elsewhere in Europe.
* Trained in business communication, presentation, and marketing.
External Relations
* Established and maintained contacts with political parties, institutions, media partners, and readers:
- While working for Politicsinfo.net, coordinated with political parties and socio-political organizations: interviewed members, published press releases on Web site, requested specific information, created mutual links.
- During 2003 general elections in Belgium, partnered with MSN and Belgium newspapers: featured electoral lists, published results on map, attracted record number of visitors.
- Responded to correspondence from readers and moderated forum on Web site.
- Collaborated with Foreign Affairs Department at Linyi Normal University: translated/reviewed/ edited résumés for key staff applying for visas for exchange trips to other universities; researched and implemented arrangement with Oxford University for Chinese university President and administrator to serve as visiting scholars; advised Chinese staff on Western culture.
* Organized debates, lectures, and seminars for Cercle du Libre Examen in Brussels.
International Experience
* Managed French section of French/Dutch Web site. Developed expertise in European politics.
* Lived and worked in China for seven years, immersed in culture and language.
* Educated in China and Belgium.
PROFESSIONAL EXPERIENCE
Consultant - DELAWARE CONSULTING
Beijing-Suzhou, China, spring 2010
- As a final MBA project, developed a strategic approach to help a Belgian IT/ERP company to boost the growth of its Chinese subsidiary (market research, cultural and internal operations assessment)
TV Newsreader/Editor - CHINA CENTRAL TELEVISION
Beijing, China, 2004–2009
- Presented live news TV shows (for a total of 2 hours a day, in 4 hourly editions)
- Managed editorial content, researched Chinese and financial news and monitored world events.
- Negotiated content with supervisors to ensure the adequate reflection of my organization’s positions to external audience
- Wrote/edited/translated news articles and related material. Determined emphasis, checked facts, ensured consistency.
- Drafted and reviewed advertising copy.
- Initiated training program and provided advice for journalistic writing style
English teacher - LINYI UNIVERSITY
Linyi. Shandong, China, 2003–2004
- Taught English to classes of 60-80 Chinese students from the History and Tourism Departments.
- Encouraged Western-style participation while respecting cultural differences.
Journalist/Media Publisher - POLITICSINFO.NET
Brussels, Belgium, 2000–2003
- First employee hired for a start-up bilingual news Web site covering politics in Belgium and Europe.
- Managed all content for the French-speaking section.
- Maintained the Web site, including articles' publication update and visual layout (Photoshop, XML).
- Interviewed politicians, experts, and academics on all facets of politics
- Wrote, reviewed, and published articles daily.
- Supervised one full-time journalist; commissioned freelance writers and provided quality assurance.
- Cooperated with the Dutch section to ensure the website's multilingual synergy and cohesion.
- Organized and synthesized large amounts of information for in-depth coverage of major news events
- Developed bi-monthly newsletter for 1000+ subscribers (Dreamweaver).
- Produced (script, storyline, camera, sound) and edited Web TV segments (Adobe Premiere, Avid).
EDUCATION
Beijing, China
MBA - Master in Business Administration, June 2010
UNIVERSITÉ LIBRE DE BRUXELLES (ULB)
Brussels, Belgium
Master, History, 2002
ACTIVITIES
Beijing, China
* Organized weekly networking events and social activities for as many as 200 young professionals.
* Raised sufficient capital through only three events to buy 15,000 RMB school building for Yi minority (Yunnan).
Treasurer and Vice-President - CERCLE DU LIBRE EXAMEN
Brussels, Belgium
* Organized debates, lectures and seminars on and off campus for 200+ members.
* Managed 5,000 € budget.
CONTACT
Email evelyneletawe at gmail.com
